Hequan
Hequan is Aegon's unified service brand in China
"He" represents The Netherlands, and "quan" represents global insurance. We intend to bring the excellent traditions of a century-old international financial services company to Chinese customers through insurance, pension and asset management business services to achieve a lifetime of financial security.
Aegon Ltd.
Aegon Ltd. is a diversified financial services group focused on providing investment, protection, and retirement solutions. We are committed to helping our customers achieve a healthy and financially secure future. This commitment requires a sustainable, long-term oriented business that takes our customers, the communities where we are active, and the environment into consideration.
Our roots date back more than 175 years ago. Today, we operate in multiple countries, and our head office is in The Hague, the Netherlands.
Our activities in China
In China, we provide insurance products and asset management. We set foot in the territory almost 90 years ago, becoming one of the earliest foreign pioneers to contribute to the development of financial markets in the country through our subsidiary Transamerica, which opened its first office in Shanghai in 1933. Transamerica started operations in Hong Kong in 1970.
Aegon has been active in the Chinese life insurance sector since 2003. Our joint venture company, Aegon THTF Life Insurance Co., sells life insurance, pension, as well as health and accident insurance products through 13 branches in China.
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Aegon Asset Management in China
In July 2020, Aegon Asset Management established a wholly foreign-owned enterprise (WFOE) office in Shanghai to further strengthen our commitment to China as one of Aegon’s growth markets. Through the WFOE, and after receiving the relevant license, Aegon will provide access to our world-class investment strategies to domestic institutional and high-net-worth investors through the QDLP scheme with on-the-ground support.
Aegon has actively participated in the development of the Chinese fund industry since 2008 through Aegon Industrial Fund Management Company Limited (AIFMC), our 49%-owned mutual fund joint venture with INDUSTRIAL SECURITIES. AIFMC provides a full range of investment strategies in China, including fixed income, equities, and blended strategies.
For more information on Aegon Asset Management in China, please contact Aegon AM’s WFOE via email: general@aegonam.com.cn, phone: +86 21 6062 7385. You can also go directly to the websites: